We’re Amber and Jo, the mother-daughter duo behind The Infant Boutique. We took over the store back in December 2012 when Amber’s eldest, Aubrey, was just a few months old. Fast forward a few years, and we’ve expanded to a beautiful brick and mortar store located in the charming suburb of Norwood, South Australia. In addition to The Infant Boutique, Jo also owns and runs Send A Gourmet Basket since 2002.

As a mama to four beautiful bubbas, Aubrey (2012), Aleksandr (2014), Asher (2017), and Arielle (2020), Amber knows a thing or two about what parents need to make their lives easier. Our store is filled with everything from stylish clothing and nursery decor to dummies, natural skincare, toys, swaddles and more. We run the store with the kids in tow, and they absolutely love testing and sampling all the products we stock, so don’t worry, everything we carry is not only parent-approved but kid-approved too!

After Aleksandr’s birth, Amber discovered her love for babywearing and became a trained babywearing consultant in 2015. She’s helped countless families start their babywearing journey and find the perfect carrier. We offer baby carrier fittings at our Norwood boutique and love nothing more than helping parents feel confident and safe while wearing their little ones. Be sure to browse our babywearing basics articles to learn more about the benefits, safety, of babywearing as different carrier styles carrier fit checks and tutorials.

We’re truly passionate about what we do! Every purchase, whether online or in-store, is treated with the love and care it deserves. We gift wrap, add little notes, and sometimes even a little something extra. We support and stock as many local and Australian businesses as we can and fill our store with products we genuinely love (and hope you do too!). We believe that shopping for baby essentials and gifts should be fun and enjoyable, not stressful.

We love sharing our adventures with you on Facebook and Instagram and are always up for hearing about yours too! Nothing brings us more joy than seeing your little ones enjoy the goodies from our store. We appreciate your support and can’t wait to continue on this journey with you. And remember, if you can’t make it to Norwood, we’re always open online, and we’ll ship your order straight to your doorstep with a little extra love and care.

Thank you for shopping with The Infant Boutique xx

Product Testers

Social Media Influencers